WE Well-being Mailer

CLIENT WE Charity

PROJECT Design of packaging, posters, flash cards, and instruction booklet

The Well-being Playbook is a small but mighty guide geared toward kids for assessing and improving their well-being. Full of vibrant illustrations by Sam Island with engaging design and art direction by Kristine Do, the book became a springboard for 3 sets of flash cards and posters, all boxed up with a nice welcome booklet and an eye-catching mailer that got you pumped up as soon as it was delivered.

I worked with the book’s illustration and design styles to seamlessly integrate the other materials and create a whole kit for educators across the US and Canada.